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Privacy Policy.

How New Groove Map collects, uses, and protects personal information.

Effective date: 7 October 2026
Last updated: 7 October 2026

1. About this Privacy Policy

This Privacy Policy explains how Veltrion Group Pty Ltd (ABN 14 691 155 414 / ACN 691 155 414) ("Veltrion Group", "we", "us" or "our") collects, holds, uses and discloses personal information in connection with New Groove Map, including the New Groove Map website, map, business directory, business listing services, enquiry forms, application forms and related digital services (together, the "Platform").

New Groove, New Groove Creative and New Groove Map are registered business names of Veltrion Group Pty Ltd.

Our registered office is:

Level 2, 123 Adelaide Terrace
East Perth WA 6004
Australia

New Groove Map's principal place of business is in Maitland, New South Wales, Australia.

We are committed to handling personal information responsibly and, where applicable, in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs) and other applicable Australian privacy, data protection, spam, consumer and electronic communications laws.

We may voluntarily apply privacy practices described in this Policy even where a particular provision of the Privacy Act does not strictly apply to us.

2. Scope

This Privacy Policy applies to personal information collected through or in connection with:

  • newgroovemap.com and any related New Groove Map domains or subdomains;
  • our interactive map, search and filtering tools;
  • business profiles and directory listings;
  • "Put me on the map", "Get Listed", "Apply now", contact and enquiry forms;
  • communications with listed businesses, applicants, users and other stakeholders;
  • promotional, marketing and community communications;
  • support, moderation and administration activities;
  • analytics, cookies and similar technologies used on the Platform; and
  • interactions with New Groove Map through New Groove, New Groove Creative or Veltrion Group where those interactions relate to the Platform.

This Policy does not govern the independent privacy practices of third-party businesses, websites, mapping providers, social media platforms, payment providers or other external services that may be linked to or integrated with the Platform.

3. Meaning of personal information

For the purposes of this Policy, personal information generally means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether or not the information is true and whether or not it is recorded in a material form.

Depending on the circumstances, information that appears non-identifying on its own may become personal information when combined with other data.

4. What personal information we may collect

The kinds of personal information we may collect include:

4.1 Contact and identity information

  • name;
  • email address;
  • telephone number;
  • job title or position;
  • organisation or business name;
  • correspondence address;
  • social media handle or profile information where you choose to provide it; and
  • other details you voluntarily provide when contacting us.

4.2 Business listing and application information

Where you own, manage, work for or represent a business seeking inclusion on New Groove Map, we may collect:

  • business name and trading name;
  • ABN, ACN or other business identifiers where requested;
  • business address, service area or trading location;
  • contact person's name and contact details;
  • business category and description;
  • website URL;
  • social media links;
  • opening hours;
  • logos, photographs, menus, promotional material and other listing content;
  • accessibility information;
  • information about products or services;
  • evidence that you are authorised to act for the business;
  • information required to verify the existence, location or legitimacy of a business; and
  • any information included in an application, enquiry or update request.

Some of this information may already be publicly available or may relate principally to a business rather than an individual. However, where information identifies or reasonably identifies an individual, we treat it as personal information.

4.3 Technical and usage information

When you use the Platform, we or our service providers may automatically collect information such as:

  • IP address;
  • device type;
  • browser type and version;
  • operating system;
  • approximate geographic region derived from technical information;
  • referring URL;
  • pages viewed;
  • searches performed;
  • map interactions;
  • categories selected;
  • date and time of access;
  • session duration;
  • interaction and navigation events;
  • diagnostic information, crash logs and error data;
  • cookie identifiers and similar online identifiers; and
  • other analytics and performance information.

4.4 Location information

New Groove Map is location-oriented. Depending on the functionality enabled on the Platform, we may process:

  • a suburb, postcode, town or other location entered by you;
  • a business location selected or submitted by you;
  • approximate location inferred from your IP address; and
  • precise device location only where the Platform expressly requests it and you choose to grant location permission.

You can generally use core map-search functionality by manually entering a location rather than sharing precise device location.

4.5 Communications and support information

If you communicate with us, we may collect:

  • the content of your message;
  • details of your enquiry;
  • complaint or feedback information;
  • attachments;
  • records of support interactions; and
  • information reasonably necessary to respond to or manage the communication.

4.6 Marketing preferences

We may collect information about:

  • whether you have subscribed to communications;
  • your marketing preferences;
  • opt-in or opt-out status;
  • interactions with promotional emails or messages; and
  • campaign attribution data.

4.7 Sensitive information

We do not ordinarily seek to collect sensitive information through New Groove Map.

If sensitive information is voluntarily provided to us, we will handle it in accordance with applicable law and will only use or disclose it where permitted.

Please do not provide sensitive information unless it is genuinely necessary for your interaction with us.

5. How we collect personal information

We may collect personal information:

5.1 Directly from you

For example, when you:

  • search or interact with the Platform;
  • contact us;
  • submit a business listing application;
  • request an update or correction to a listing;
  • subscribe to communications;
  • provide feedback;
  • respond to a survey;
  • correspond with our team; or
  • otherwise provide information to us.

5.2 Automatically

We may collect technical and usage information through:

  • cookies;
  • pixels;
  • local storage;
  • analytics scripts;
  • server logs;
  • application logs;
  • mapping technologies; and
  • similar technologies.

5.3 From publicly available sources

We may obtain business information from publicly available sources, including:

  • a business's official website;
  • public social media pages;
  • government or regulatory registers;
  • publicly available maps and directories;
  • public business listings; and
  • other sources reasonably believed to be reliable.

5.4 From third parties

We may receive information from:

  • a business owner, employee or representative;
  • a user who recommends or nominates a business;
  • contractors and service providers;
  • analytics providers;
  • hosting providers;
  • mapping and geocoding providers;
  • marketing technology providers; and
  • professional advisers or authorities where lawful.

Where reasonable and appropriate, we will take steps to ensure that personal information obtained from third parties is handled consistently with this Policy.

6. Why we collect, hold and use personal information

We may collect, hold and use personal information to:

  • operate, maintain and improve New Groove Map;
  • provide map, directory, search, filtering and discovery functionality;
  • publish and manage business listings;
  • assess business listing applications;
  • verify business information;
  • respond to enquiries, requests, feedback and complaints;
  • contact businesses about their listing or application;
  • correct, update or remove inaccurate or outdated information;
  • personalise and improve user experience;
  • understand how the Platform is used;
  • analyse trends, engagement and Platform performance;
  • detect, investigate and prevent misuse, fraud, security threats and unlawful activity;
  • protect the rights, property, safety and integrity of the Platform, users, businesses and third parties;
  • administer marketing and communications;
  • comply with legal, regulatory, insurance, accounting and record-keeping obligations;
  • establish, exercise or defend legal rights or claims;
  • support internal business administration, governance and risk management; and
  • carry out other purposes that are notified to you or that are reasonably related to the reason the information was collected.

7. Business listings and publicly displayed information

New Groove Map is designed to help users discover local businesses.

Accordingly, information associated with a business listing may be made publicly visible, including:

  • business name;
  • business category;
  • business address or service area;
  • public telephone number;
  • business website;
  • public social media links;
  • opening hours;
  • business description;
  • logo;
  • photographs;
  • directions or map location; and
  • other information intended for public promotion of the business.

If a business listing contains personal information, we may display that information where it is reasonably necessary for the listing, has been supplied for publication, is already publicly available in a business context, or may otherwise lawfully be published.

Business representatives should avoid submitting private residential addresses, personal mobile numbers or personal email addresses for publication unless they want that information displayed publicly.

We may, at our discretion and subject to law, verify, edit, standardise, moderate, decline, suspend or remove listing content.

8. Search information

Searches performed on New Groove Map may be logged for analytics, quality, security and product improvement purposes.

Search history will generally be analysed in aggregate or pseudonymised form where practical. However, technical identifiers such as IP addresses, device identifiers or session identifiers may be processed in connection with search activity.

9. Cookies and similar technologies

We may use cookies and similar technologies to:

  • keep the Platform functioning;
  • remember preferences;
  • measure performance;
  • understand traffic and usage;
  • improve search and map functionality;
  • prevent misuse;
  • support security;
  • measure campaign effectiveness; and
  • improve our services.

Cookies may be:

  • strictly necessary cookies, required for Platform functionality or security;
  • functional cookies, used to remember settings or preferences;
  • analytics cookies, used to understand Platform usage; and
  • marketing cookies, where used, to measure or support promotional activity.

You can usually control cookies through your browser or device settings. Blocking certain cookies may affect Platform functionality.

Where legally required, we will seek consent before using non-essential tracking technologies.

10. Analytics

We may use third-party analytics services to help us understand usage of the Platform.

These services may receive technical information such as IP address, device information, page views, interaction events and cookie or device identifiers.

Where practical, we configure analytics tools to minimise collection and to support privacy-conscious settings.

11. Mapping, geocoding and directions services

The Platform may use third-party mapping, geocoding, location, directions or place-information services.

When you interact with map functionality, those providers may process technical, search or location information in accordance with their own terms and privacy policies.

We do not control the independent data handling practices of those third-party providers.

12. Direct marketing

We may send marketing or promotional communications where:

  • you have consented;
  • you would reasonably expect to receive them;
  • we are otherwise permitted to do so by law; or
  • the communication relates to a business relationship or listing.

You may opt out of electronic marketing communications at any time by:

  • using an unsubscribe link where available; or
  • contacting us using the details in this Policy.

We will not require you to receive direct marketing as a condition of using basic public map functionality unless the communication is operationally necessary.

13. Disclosure of personal information

We may disclose personal information to:

  • employees, officers and authorised personnel of Veltrion Group;
  • contractors and service providers who support the Platform;
  • hosting, cloud storage and infrastructure providers;
  • website development and IT support providers;
  • map, geocoding, search and location service providers;
  • analytics and performance providers;
  • communications, email and CRM providers;
  • marketing providers;
  • cyber security, fraud prevention and monitoring providers;
  • professional advisers, including lawyers, accountants, insurers and auditors;
  • regulators, law enforcement bodies, courts, tribunals and government agencies where required or authorised by law;
  • a purchaser, investor or successor in connection with a proposed or completed merger, acquisition, restructure, financing, sale or transfer of all or part of our business or assets; and
  • other persons where you have consented or where disclosure is otherwise permitted by law.

We do not sell personal information in the ordinary meaning of selling personal information as a standalone commodity.

14. Overseas disclosure and processing

Some technology, hosting, analytics, communications, security, mapping or other service providers we use may store or process information outside Australia.

The countries in which information may be processed can vary depending on the providers and infrastructure used from time to time and may include countries such as the United States, Singapore, member states of the European Union, the United Kingdom and other jurisdictions where our service providers maintain infrastructure.

Where Australian privacy law applies, we will take reasonable steps required by law in connection with overseas disclosures.

Overseas privacy laws may differ from Australian law.

15. Data storage and security

We take reasonable steps to protect personal information from:

  • misuse;
  • interference;
  • loss;
  • unauthorised access;
  • unauthorised modification; and
  • unauthorised disclosure.

Measures may include:

  • access controls;
  • authentication;
  • role-based permissions;
  • encryption in transit and, where appropriate, at rest;
  • secure hosting arrangements;
  • monitoring and logging;
  • backups;
  • vulnerability management;
  • vendor controls; and
  • internal procedures for handling information securely.

No method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

16. Data retention

We retain personal information only for as long as reasonably necessary for:

  • the purposes described in this Policy;
  • providing and maintaining the Platform;
  • maintaining accurate business listing records;
  • responding to disputes, complaints or enquiries;
  • security and fraud prevention;
  • legal, accounting, taxation, insurance and record-keeping requirements; and
  • establishing, exercising or defending legal rights.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it, subject to legal and legitimate business retention requirements.

Backups and archived records may persist for a limited period after deletion from active systems.

17. Access to and correction of personal information

Where required by law, you may request access to personal information we hold about you and request correction if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us using the details below.

We may ask you to verify your identity before processing a request.

In some circumstances, we may lawfully refuse access or correction. If we do so, we will generally explain the reason where required by law.

There is no charge to make an access request. We may charge a reasonable amount for costs incurred in providing access where permitted by law.

18. Business listing corrections and removal requests

If you are authorised to act for a business displayed on New Groove Map, you may ask us to:

  • correct business details;
  • update contact information;
  • change a category;
  • correct a map location;
  • replace outdated images or logos;
  • correct opening hours;
  • amend inaccurate descriptions; or
  • review removal of a listing.

We may require reasonable evidence that you are authorised to act for the business.

Removal is not automatic merely because information is publicly available elsewhere. We will consider the nature of the information, accuracy, legal obligations, public interest, contractual arrangements and applicable law.

19. Anonymity and pseudonymity

Where lawful and practicable, you may interact with us anonymously or using a pseudonym.

For example, you may generally browse public map listings without identifying yourself.

Identification may be required where it is impracticable to deal with you anonymously, including where you:

  • apply to list a business;
  • seek control of an existing business listing;
  • request correction or deletion of information;
  • enter a commercial arrangement with us;
  • make a legal or privacy request; or
  • need us to verify authority or identity.

20. Children

New Groove Map is a general local-business discovery platform and is not designed primarily for children.

We do not knowingly seek to collect personal information from children where it is unnecessary for Platform functionality.

If we become aware that personal information about a child has been collected in circumstances where it should not have been, we will take reasonable steps to address the issue.

A parent or guardian who has concerns may contact us using the details below.

21. Data breaches

Where the Notifiable Data Breaches scheme under the Privacy Act applies, we will assess suspected eligible data breaches and, where required, notify affected individuals and the Office of the Australian Information Commissioner.

We may also take other remedial or notification steps where required by law or reasonably appropriate in the circumstances.

22. Links to third-party websites and businesses

New Groove Map contains or may contain links to:

  • business websites;
  • social media pages;
  • third-party booking systems;
  • third-party ordering platforms;
  • external map or directions services; and
  • other third-party resources.

Those third parties operate independently from us.

Their handling of personal information is governed by their own privacy policies and practices. We encourage you to review those policies before providing personal information to a third party.

23. Complaints

If you have a privacy concern or complaint, please contact us first so we can investigate and respond.

Please include enough information for us to understand the issue and your preferred resolution.

We will seek to acknowledge and respond within a reasonable period.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

24. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to law;
  • changes to our business;
  • changes to the Platform;
  • new functionality;
  • new service providers; or
  • changes to our information-handling practices.

The current version will be published on the Platform with an updated "Last updated" date.

Material changes may also be notified through the Platform or by other reasonable means where appropriate.

25. Contact us

For privacy enquiries, access or correction requests, complaints, or questions about this Policy, contact:

Privacy Officer
Veltrion Group Pty Ltd
Trading through New Groove / New Groove Creative / New Groove Map
ABN 14 691 155 414
ACN 691 155 414

Registered office:
Level 2, 123 Adelaide Terrace
East Perth WA 6004
Australia

Principal place of business for New Groove Map:
Maitland, New South Wales, Australia

Email: info@newgroove.co Website: https://newgroovemap.com